The holiday season is quickly approaching and small business owners are all ramping up to increase their revenue. One of the easiest ways to bring in new clients is with a coupon or discount. Whether you operate an online store, a physical location, or both, creating and promoting coupons online can increase your business.

What Types of Promotions Should You Create? Shoppers love to save money during the holiday season! Creating discounts and promotions for your store is an easy way to create customer loyalty and increase sales. Consider these promotion types this holiday season:

Offer Free Shipping Online customers are more likely to purchase from a store offering free shipping than a low cost item. If shipping costs are a concern, set a minimum order value on the promotion. Minimum values ensure not only that the purchase is profitable, but it encourages your customers to buy a few extra items in order to qualify.

Give Gift with Purchase The holiday season is a great time to offer gifts with purchase. These little gifts are often indulgences that consumers keep for themselves, so keep that in mind when selecting your gift with purchase.

Percentage Based Discounts Percentage discounts are the most popular form of promotion today. Offering a flat 10%, 20%, or more is appealing to shoppers.

Advertising Promotions Online coupon databanks are a great way to expose your coupons to a large group of consumers searching for discounts. Services like RetailMeNot.com and CouponCabin.com offer free submission into their database with a few clicks. RetailMeNot.com even offers the ability to post printable coupons in local areas for retail stores.